Brad was born and raised on the Central Coast. He first developed an interest in winemaking while working in fine dining. After graduating from Cal Poly with a degree in Business and Entrepreneurship, he decided to forgo the suit and tie for jeans and work boots and accepted a harvest internship at Saucelito Canyon in San Luis Obispo.
When not busy overseeing all aspects of the day-to-day running of the family winery, Joe is most likely to be found watching his daughters play sports; notably soccer, volleyball or track. Joe also enjoys sitting by the creek that runs through the family property enjoying a great glass of wine with family and friends. As a highly respected member of the local wine community, Joe was recognized with the Good Neighbor award in 2020 for going above and beyond in his local community.